To our Kiyocha community,

We wanted to be upfront with you about some changes. As you may have noticed, matcha has exploded in popularity recently, global demand has grown 8–10x in just the last three years.

For a small-batch brand like ours, this presents a challenge. We source exclusively from Shizuoka, and the cost to secure this specific, high-grade matcha has risen significantly. To continue bringing you the same quality without cutting corners, we are increasing our prices unfortunately.

We understand the frustration that comes with price changes. No one likes to see their favorites go up in price, and we seek your understanding as we navigate these market shifts. Our commitment remains the same: to be transparent with you and to provide the best matcha experience and customer service possible.

Because we focus on quality over mass production, our latest restock is quite small, only 30 bags are available for each type and size.

Thank you for being part of our journey and for valuing the craft behind every bowl.