Hibi "Everyday"- Premium Matcha
Ceremonial matcha is worth every cent. Hibi is for when you want that same quality in your latte, every single day, without doing the maths each time you open the tin.
Saemidori and Yabukita from Honyama, Shizuoka. Stone-ground, farm-direct, first and second-flush. Saemidori brings the creaminess and colour; Yabukita adds body and depth so the cup doesn't go thin under milk. Bold enough to hold its own in an iced latte, smooth enough to drink straight when you feel like it.
This is the one you keep on the counter and actually finish.
日々 - everyday.
Matcha Care
Matcha Care
To keep your matcha fresh and full of life, follow these simple steps:
DO
- Store in a cool, dry place, away from heat, moisture, and sunlight
- After first use, refrigerate the matcha to preserve its color and flavor
- Keep the lid sealed tightly to prevent air and humidity from affecting the powder
- Use dry, clean utensils when scooping
- Consume within 1–2 months after opening for peak freshness
DON'T
- Leave the matcha open or unsealed
- Store near strong odors—matcha can easily absorb surrounding smells
- Use wet or damp spoons, as moisture may cause clumping or spoilage
Matcha Insight
Matcha Insight
How To Matcha
How To Matcha
For Matcha latte (single serve):
- Sift matcha: 3 g (0.07 oz)
- Add hot water: 15ml (0.5 oz) at 75-80°C (167-176°F), stir well then add another 30ml (1 oz)
- Whisk: vigorously 20 seconds, making an "M" shape
- Serve: with ice, 90 mL (3 oz) choice of milk then pour in the whisked matcha.

